Before being aquatinted with Stevie Mackey, Joyce Wrice, Elisa De Panicis, Hardy Caprio and many more Alex has had a vigorous training background as well incredible relations with great coaches such as the renowned Stevie Mackey. Whose partnership opened doors to collaborations and encounters with legendary artists such as Jennifer Lopez, Tori Kelly, Jacob Collier, and more. 

Alex has been coaching for many years and has worked with 100’s of vocalists and top celebrities all over the world!

Further to a BA Hons Degree in Musical Theatre from the Urdang Academy, Alex has also achieved a level 4 Singing Diploma in Musical Theatre (MT) and Pop/Rock singing in London College of Music. Alex has been performing and songwriting professionally for over a decade. He has written music for commercials, Off West End Productions and for incredible artists in UK/LA. He is hugely grateful for his journey and feels very lucky to be able to support new creatives.